Implementing CRM allows companies to optimize sales, marketing and customer service processes. Let's compare CRM systems and consider their features.
Pipedrive
Pipedrive is a CRM system focused on sales management (not marketing).
It offers a visual Kanban board-style sales pipeline for easy tracking of deals.
Pipedrive Features:
- Automation tools such as creating or updating a deal, contact or activity
- Integration with third-party services and applications: Slack, Zoom, Google Calendar, Facebook Ads and Google Ads
- Mobile application for work on the go
- Customizable reports and analytics to measure sales performance
Pipedrive is a good fit for small and medium businesses that need a simple system to manage their sales.
Price: from €14 per user per month, paid annually.
Tariff features: limited functionality and available integrations. For example, tracking email openings will only be available to you on the €34 per month tariff. And full access to all functions can be obtained for €99 per month.
Monday
Monday was originally conceived as a task tracker, but after some time it acquired CRM functionality, so we included it in this comparison of CRM systems.
Monday CRM Features:
- Automation tools to optimize work processes: automatic task assignment and status changes, sending emails and notifications.
- Integration with popular services such as Slack, Trello, Google Drive and others
- Mobile application
Monday is suitable for both project management and CRM tasks.
Price: from 12€ per user per month paid annually (minimum 3 users)
Tariff features: limited functionality and available integrations. On the €12 tariff, you will not have access to two-way integration, for example, with Gmail and Outlook. To do this, you need to switch to the €17 tariff. And the functions of mass mailing or synchronization with Google Calendar will only be available on the €28 per month tariff.
Zoho
Zoho CRM offers a comprehensive customer management solution.
Features of Zoho
- Business process automation tools: Macros that allow you to combine several actions into one; Automatic lead distribution; Automatic task assignment; Automation of warehouse balance control.
- Integration with other Zoho ecosystem products and third-party applications such as Google Workspace, Microsoft, Slack, Trello, Mailchimp
- Mobile application with offline access
Zoho CRM is suitable for companies of all sizes, from small businesses to large enterprises.
Price: from 14€ per month paid annually.
Tariff features: limited functionality and available integrations. For example, in the basic tariff, integrations with email services will not be available to you. To connect them, you need to switch to a tariff for 23€ per month, but it does not provide access to all popular integrations.
Salesforce
Salesforce is a world-famous CRM system, and it is far from being the last in this CRM comparison. Its strengths are its fairly extensive customer management functionality.
- A rich AppExchange ecosystem with ready-made apps and integrations
- Einstein's Advanced Artificial Intelligence Technologies
- Comprehensive analytics and reporting tools
Salesforce is primarily focused on medium and large businesses that require extensive customization and integration capabilities.
Cost: from $25 per month when paid annually.
Tariff features: the basic tariff will not include integrations, correspondence functions with clients, and creation of macros for routine actions. To connect them, you need to upgrade to the next tariff for $100 per month.
HubSpot
HubSpot CRM offers a wide range of tools for sales, marketing, and customer service automation. Today, HubSpot can be called the leader among CRMs in terms of marketing capabilities.
- Automation of routine tasks.
- Marketing tools: opportunities for creating and managing marketing campaigns. HubSpot also allows you to build multi-channel outreach funnels on LinkedIn due to direct integration with it.
- Reports and dashboards for analyzing sales and marketing performance.
- Visitor Activity Tracking: Monitor user activity on your site.
- Integrations with other services and applications.
HubSpot CRM is suitable for medium-sized businesses looking for a comprehensive solution to manage sales and marketing.
Cost: from $0 per month with the most limited functionality.
Pricing features: HubSpot offers a free version with minimal functionality for teams of up to 5 users. If you need minimal automation (auto-tasks and notifications), you will have to switch to the basic plan for $20 per user per month. And for full automation, for example, automatic sending of messages or automation of work with LinkedIn, you will need a plan for $100 per month per user.
Kommo (АмоCRM)
Let's face it, this is our favorite. Kommo, formerly known as AmoCRM, is the ultimate solution for small and medium businesses in Europe and the US. Here's why:
- Integrations: direct integrations with popular social networks (Facebook, Instagram), messengers (WhatsApp, Telegram, Viber, WeChat), telephony (both classic dialers and video calls in Zoom and Skype) and email services.
- Marketing: Kommo integrates with Google, Meta advertising accounts, allowing you to create triggered marketing actions, such as showing a specific ad message to your potential customer who has not yet made a decision.
- Document management: Kommo offers connections to document repositories so you don't have to search for them for every transaction.
- Possibility of flexible settings and custom modifications as the business grows.
- Built-in AI helps manage chats, summarize long conversations, and compose responses.
- Multi-channel communication: Kommo combines all channels of communication with clients into a single interface.
- Automation: Commo offers tools to automate routine tasks and workflows, from automatically setting up tasks to sending emails or creating repeat business.
Cost: from 14€ per month when paying for 6 months.
Tariff features: Limitation of automation functionality. In the basic version of Kommo, there are no restrictions on access to integrations, you can connect all your social networks, messengers and mail with the system. If you need full automation with the construction of chatbots or auto-mailing funnels, you can switch to the Advanced tariff for 23€ per month. And we, as the official partner of Kommo in Europe, will provide you with bonus months of work when paying for the tariff through our company.
If this comparison of CRM systems was useful and you are ready to take the first step towards business automation, contact us and get a free consultation on CRM implementation.
