Basic steps for setting up mailings in Kommo
Kommo's mailing lists are a great way to automate your communication with clients. If you want your emails to reach recipients on time and look professional, it's important to set up this process correctly. Let's figure out how to do it step by step.
The first thing to start with is connecting the mail service. Kommo CRM allows you to integrate popular mail platforms such as Gmail, Outlook and others, as well as corporate mail. To do this, go to the settings, select the "Mail" section and connect the desired account. After successful connection, the system will automatically begin to pull incoming and outgoing letters, which will help you not to lose important messages.
Once the mail is connected, you can move on to creating letter templates. This is especially useful if you often send similar messages, such as order confirmations, meeting reminders, or welcome letters to new clients. Kommo CRM has a convenient editor where you can customize the text, add images, links, and even personalize the letter by inserting the recipient's name. This makes the mailing more lively and friendly.
The next important step is segmenting the customer base. To make the mailing effective, it is important to send letters to those people who are really interested in them. In Kommo CRM, you can create recipient lists based on various criteria: deal stage, last contact date, customer interests, and other parameters. This allows you to make mailings more accurate and relevant.
Once the segments are created, you can proceed to setting up automatic mailings. For example, if you want to send clients a series of letters after their registration, you can set up a trigger chain. In Kommo CRM, this is done using automation: you set the conditions under which the letter will be sent, and the system itself performs the task. This saves time and helps maintain constant contact with clients.
Before launching a mailing, it is important to test it. Send a letter to yourself or colleagues to make sure that everything is displayed correctly, the links work, and the text is easy to read. It is also worth checking whether the letter is in spam - for this you can use special services or simply send a test letter to different mail services.
When everything is ready, you can launch the mailing. Kommo CRM has convenient statistics that show how many letters were sent, how many were opened, and how many recipients followed the links. By analyzing this data, you can understand which letters work better and which require improvement.
Setting up mailings in Kommo CRM is a simple but important process that helps automate communication and improve interaction with clients. The main thing is to set up mail correctly, create convenient templates, segment the database and monitor the results. If everything is done correctly, mailings will become a powerful tool for business development and strengthening relationships with clients.
Email Marketing Automation Best Practices in Kommo
Setting up mailings in Kommo CRM is a great way to automate communication with clients and increase the efficiency of email marketing. If done correctly, you can not only save time, but also significantly improve conversion. Let's figure out how this works in practice.
Let's start with the fact that Kommo CRM has built-in tools for automating email newsletters. This means that you don't have to manually send letters to each client - the system will do it for you. For example, you can set up automatic sending of a welcome letter immediately after adding a new contact to the CRM. This creates a good first impression and helps establish contact with a potential client.
But the possibilities don't end there. Kommo CRM allows you to segment your audience, which is especially useful for personalized mailings. Let's say you have customers who have already made a purchase, and those who are just interested in your product. You can set up separate letter scenarios for each group. Those who have already purchased can be sent recommendations on how to use the product or special offers, and those who are still hesitant can receive useful articles, cases, and reviews from satisfied customers.
For automation to work effectively, it is important to set up triggers correctly. For example, if a customer has filled out a form on the website but has not completed the purchase, you can automatically send them a reminder email or offer a discount. This helps to return potential customers and increase sales.
Another important point is testing mailings. Even if everything seems to be set up perfectly, it is always useful to check how the letters look in mail clients, whether there are any errors in the text and whether the links work correctly. In addition, it is worth experimenting with letter subjects and sending times to understand which options give the best response.
Don't forget about analytics. Kommo CRM allows you to track how many emails were opened, which links users clicked, and how many people took the target action. This data helps you understand what works best and adjust your strategy. For example, if emails with a certain topic are opened more often, you can use a similar style in future mailings.
Email marketing automation in Kommo CRM is not just convenience, but a powerful tool for building long-term relationships with clients. The main thing is not to overload subscribers with emails and make the content truly useful. If everything is set up correctly, the mailings will work for you, attracting new clients and retaining existing ones.
Setting up mailings in Kommo CRM is a very effective process. Audience segmentation, correct triggers, testing and analysis of results will help make email marketing a truly useful tool for business. And most importantly, all this can be automated to focus on more important tasks.
Personalizing Emails in Kommo CRM: How to Increase Open Rates
Setting up email campaigns in Kommo CRM is not just sending out emails to customers, but creating a personalized experience that really attracts attention. After all, no one likes faceless messages that go straight to the trash. Let's figure out how to make sure your emails are not only opened, but also read with interest.
The first thing to start with is segmenting your base. Kommo CRM allows you to divide your customers into groups based on various criteria: from the stage of the deal to interests and behavior. This means that you can send each recipient exactly the letter that is really useful to them. For example, if you have an online store, you can send special offers only to those who have already shown interest in a certain category of goods. This approach immediately increases the likelihood of opening the letter.
But segmentation alone is not enough. The subject line also plays an important role. It should be short, catchy, and intriguing. For example, instead of the boring “10% off products,” try something like “Just for you: secret offer!” Kommo CRM allows you to test different subject lines to see which ones work best. This is a great way to increase your email open rates.
The next step is personalization within the letter. In Kommo CRM, you can easily insert the client’s name, mention their previous purchases, or even offer products that they might be interested in. When a person sees that the letter is written specifically for them, and not for a thousand other subscribers, they are more likely to read it to the end.
Don't forget about visual design. Kommo CRM allows you to create beautiful letters with images, buttons and interactive elements. But it is important not to overload the letter - it should be easy to perceive. A clear structure, short paragraphs and a clear call to action will help make the letter more effective.
In addition, it is worth considering the sending time. Kommo CRM allows you to analyze when your clients most often open letters. For example, if your audience is office workers, it is better to send a newsletter in the morning or during lunch break. And if it is young people, then the evening time may be more successful.
Personalizing emails in Kommo CRM is not just inserting a client's name into the text. It is a whole complex of actions: segmentation, well-thought-out topics, personalized content, proper design and testing. All this together helps make mailings more effective, increase open rates and, most importantly, establish warmer relationships with clients. After all, when a letter is truly useful and interesting, it is not just opened - it is responded to.
Integration of Kommo with mail services
Setting up mailings in Kommo CRM is a great way to automate communication with clients and increase the effectiveness of marketing campaigns. If you want to send personalized letters, notifications or promotional mailings, integration with mailing services will help you do it quickly and without unnecessary complications. Let's figure out how to set everything up so that your letters reach recipients on time and look professional.
The first step is choosing an email service. Kommo CRM supports integration with various platforms, such as SendPulse, Mailchimp, and others. If you already have an account with one of these services, great! If not, it’s worth registering and setting up basic parameters, such as the sender domain and signature in emails. This is important because setting up the domain correctly helps prevent emails from ending up in spam.
After selecting the service, we proceed to integration. In Kommo CRM, go to the "Settings" section, then select "Integrations" and find the desired mail service. Usually, the connection process is quite simple: you will need to enter your account details, confirm access and allow CRM to send emails on your behalf. In some cases, you may need to configure an SMTP server, but most popular services offer automatic connection.
Once the integration is complete, you can move on to creating a mailing. Kommo CRM has a convenient letter editor that allows you to add text, images, buttons, and even personalized variables, such as the client's name or the date of the last contact. This makes the letters more lively and personalized, which increases their effectiveness. For example, instead of the standard "Hello!" you can write "Hello, Alexey!" and the letter will immediately become more friendly.
Now it is important to set up audience segmentation. In Kommo CRM, you can create recipient lists based on various parameters: deal stage, last contact date, customer interests, and other data. This allows you to send relevant emails to those who are really interested in them. For example, if you have an online store, you can create separate mailings for new customers, regular customers, and those who have not made orders for a long time.
Before sending, be sure to test the letter. Kommo CRM allows you to send a test message to your address to check how it looks in the mail client. It is also worth making sure that the links work and the images load correctly. If everything is OK, you can launch the mailing.
After sending, don't forget to analyze the results. Kommo CRM has reports that show how many letters were opened, which links were clicked most often, and how many users unsubscribed. This data will help you improve future mailings and make them even more effective.
Setting up mailings in Kommo CRM is a simple but very useful process. With the right integration and a smart approach to audience segmentation, your emails will work for you, helping to attract new customers and maintain contact with current ones. The main thing is to test, analyze and constantly improve the strategy so that your mailings bring maximum benefit.
Email Analytics in Kommo: How to Evaluate Effectiveness
Setting up mailings in Kommo CRM is only half the battle. It is important not only to send letters, but also to understand how effective they are. After all, if the mailing does not bring results, then something needs to be changed. Let's figure out how to analyze mailings in Kommo CRM and what metrics will help you evaluate their success.
The first thing to look at is the open rate. This metric shows how many recipients actually opened your email. If the rate is low, it’s possible that the subject line didn’t attract attention or the email was sent to spam. In this case, it’s worth testing different headline options, working on your sender reputation, and making sure your emails don’t look like advertisements.
But opening an email is just the beginning. It’s also important to track link click-through rates. If people open an email but don’t click on the links, the content isn’t engaging or the call to action isn’t compelling enough. Try changing the wording of your buttons, adding more visuals, or making the text more personal.
Another important indicator is conversion. This is a deeper level of analysis that shows how many people not only clicked on the link, but also performed the target action: left a request, registered, or made a purchase. If there are a lot of clicks and few conversions, the problem may be in the landing page. Check how well it meets the user's expectations and how convenient the application process is.
Don't forget about the unsubscribe rate either. If you lose subscribers after each mailing, this is a warning sign. Perhaps the letters come too often, the content does not meet the audience's expectations, or the mailing looks too intrusive. In this case, it is worth reviewing the strategy: segment the base to send more relevant letters, or reduce the frequency of sending.
Kommo CRM allows you not only to track these metrics, but also to analyze customer behavior. For example, you can see which audience segments respond best to emails and adapt your strategy to their interests. If you see that a certain group of customers opens emails and makes purchases more often, you can create a separate series of emails with personalized offers for them.
It’s also worth testing different email formats. A/B testing will help you understand which elements work better: long or short texts, images or plain text, formal or friendly messages. By experimenting with different options, you can gradually improve your mailing list’s performance and achieve better results.
Email marketing analytics is not a one-time task, but an ongoing process. Regularly monitor metrics, test new approaches, and adapt your strategy based on audience behavior. This will not only improve the effectiveness of your emails, but also build more trusting relationships with your customers.
