Marketing
Prooflytics + The Trade Desk: B2B Conversion Attribution in an Independent DSP
TTD Offline Conversions API via Prooflytics: TTD-Auth, TDID capture, SHA256-email as UID2. Closed deals -> TTD postconversion. B2B attribution without third-party cookies.
Prooflytics + DV360: Attribution of Programmatic Ads to Closed B2B Deals
Prooflytics + DV360: DCLID capture, CM360 Offline Conversions API on Closed Won, Service Account OAuth2. DV360 optimization toward deal_won.
Kommo + Hex: Sales Analytics in Collaborative Data Notebooks Without a BI License
Kommo + Hex: Python ETL to PostgreSQL, Hex API run trigger, SQL cells for funnel and days_to_close, Scheduled Runs. Bearer token. No Tableau needed.
Prooflytics + Quora Ads: B2B Lead Attribution from Intent-Based Advertising to Closed Deal
Prooflytics + Quora Ads: qclid capture, Conversions API Purchase on Closed Won, SHA256 email, CPL vs CPO. Multi-channel B2B attribution explained.
Kommo + Lightdash: Open-Source Sales BI Dashboard with dbt, No Tableau Required
Kommo + Lightdash: ETL to PostgreSQL, dbt models for win_rate and avg_deal_size, Lightdash metrics. Self-hosted for free. No Tableau or Looker licenses.
Kommo + MailerLite: Email Marketing from Your Pipeline Without Zapier or Duplicate Contacts
Kommo + MailerLite: upsert subscriber on stage change, groups by pipeline, webhook unsubscribed -> note. Bearer token, no Zapier, no duplicates.
Prooflytics + Amazon DSP: Display Ad Attribution to Closed B2B Deal
Prooflytics + Amazon DSP: Amazon Attribution URL, amzn_ref -> email match, Conversions API at closed_won. OAuth2, real CAC from programmatic display.
Kommo + Ortto: CDP and Email Automation from Your Sales Pipeline
Kommo + Ortto: upsert person + track activity on stage change, Journey trigger, email.opened -> Kommo note. X-Api-Key, merge_strategy MERGE, EU GDPR.
Prooflytics + Criteo: Retargeting Attribution Traced to Closed B2B Deals
Prooflytics + Criteo: cto_pld attribution, Criteo Events API + email match at closed_won. OAuth 2.0, real ROAS instead of form-fill conversions. Python implementation.
Kommo + Campaign Monitor: Email Campaigns Segmented by Pipeline Stage
Kommo + Campaign Monitor: stage-based tags, Open/Click events logged to Kommo notes. Basic Auth API, two-way sync. Python implementation.