Marketing
Prooflytics + Reddit Ads: Attribution from Click to Closed Deal in B2B
Prooflytics + Reddit Ads: rdt_cid attribution, Reddit Pixel + Conversions API. Real CAC from Reddit campaigns to closed-won. B2B subreddit targeting.
Prooflytics + YouTube Ads: Attribution of Video Advertising to Closed Deal
Prooflytics + YouTube Ads: view-through attribution, gclid for click-through. Real CAC from YouTube campaigns to closed-won in CRM. B2B video attribution.
Kommo + GetResponse: email automation and webinars from the sales pipeline
Kommo and GetResponse integration: Won -> contact with tags. Webinar registration -> lead in Kommo. API Key auth, REST API v3, EU hosting, GDPR.
Prooflytics + Microsoft Ads: Attribution from Click to Closed Deal
Prooflytics + Microsoft Ads: msclkid -> CRM -> closed deal. Real CAC per campaign instead of CPL. B2B attribution without custom-built dashboards.
Kommo + Heap: sales pipeline events in product analytics with auto-capture
Kommo and Heap integration: Won -> identify with plan/mrr. Heap retroactively analyzes paying client behavior. Server-side API, auto-capture events, no manual tagging.
Kommo + Omnisend: email and SMS automation for e-commerce from the pipeline
Kommo and Omnisend integration: Won -> contact with tags and segment. Unsubscribe -> task. API Key auth, REST API, Shopify e-commerce email + SMS automation.
Prooflytics + TikTok Ads: Attribution from Click to Closed Deal
TikTok Ads shows CPL, not CAC. Prooflytics links ttclid to a CRM deal via first-party pixel and Events API. Real customer acquisition cost from TikTok.
HubSpot + Facebook Lead Ads: What the Native Integration Loses
The native HubSpot integration with Facebook Lead Ads loses UTM data, creates duplicates, and does not map custom fields. A breakdown of what breaks and how to set it up directly via the Lead Gen API.
Kommo + PostHog: Sales Pipeline Events in Product Analytics
Kommo and PostHog integration: Won -> identify + capture. CRM events in retention cohorts and funnels. Self-hosted EU, posthog-python SDK, group analytics.
Kommo + Drip: e-commerce email automation from the sales pipeline
Kommo and Drip integration: Won -> subscriber + tags + sequence. Webhook unsubscribed -> task. Basic Auth, REST API v2, behavioral segmentation.