Kommo vs Insightly: Which CRM to Choose for B2B in 2026
Kommo beats Insightly on messenger integrations (WhatsApp, Instagram, Telegram natively), pipeline simplicity, and pricing for smaller teams. Insightly wins on native project management: a deal automatically converts into a Project with tasks, resources, and milestones - no additional tools needed. The choice comes down to what matters more: client communication or post-sale delivery management.
As of Q2 2026: Kommo starts at $15/user/month (Base), Insightly at $29/user/month (Plus). Both tools target the SMB B2B segment, but they serve different workflows.
Who Each Tool Is Built For
Kommo - for companies where sales happen through messaging apps or require active client communication. SaaS in emerging markets, B2B with WhatsApp channels, agencies with fast deal cycles. Kommo is first and foremost a communication CRM with a pipeline built on top of chat conversations.
Insightly - for companies where winning a deal kicks off a managed project. Consulting firms, IT services, marketing agencies, construction companies. Insightly describes itself as “the CRM for project-driven businesses” - and that positioning is accurate.
Comparison Table
| Parameter | Kommo | Insightly |
|---|---|---|
| Price (Base/Plus) | $15/user/mo | $29/user/mo |
| Professional | $25/user/mo | $49/user/mo |
| Enterprise | $45/user/mo | $99/user/mo |
| Native Messengers | WhatsApp, Instagram, Telegram, VK | None |
| Project Management | None (requires Shortcut / Hive) | Native (Projects from Opportunities) |
| Workflow Automation | Yes, visual editor | Yes, on Plus and above |
| Custom Objects | No | Yes (Enterprise) |
| API | REST, v4, webhook | REST, webhook |
| Mobile App | iOS / Android | iOS / Android |
| Email Tracking | Yes | Yes |
| Integrations | 300+ | 500+ |
| AI Features | Kommo AI (on Pro/Enterprise) | Appsmith AI (2026) |
| SLA Uptime | 99.9% | 99.9% |
Insightly’s Key Advantage: Opportunity -> Project
In Insightly, when a deal moves to “Won,” you can convert it into a Project with a single click. The Project inherits all contact, company, and deal data, and immediately includes milestones and a task list.
This is a native capability - no integrations or custom code required. For consulting firms where every won contract is a distinct project with deadlines and assigned owners, this fundamentally changes the workflow.
Kommo has no equivalent feature. The closest alternative is a custom integration with Hive, Fibery, or Shortcut via API and webhooks. That works, but it requires setup and maintenance.
Kommo’s Key Advantage: Messengers
WhatsApp, Instagram Direct, Telegram, VK - all native channels in Kommo at no extra cost (included in the base plan). Client conversations happen directly inside the CRM, and the history is saved to the deal record.
Insightly has no native messenger support. Email tracking is available, but that solves a different problem. For companies in emerging markets (MENA, LATAM, Southeast Asia) where WhatsApp is the primary sales channel, Insightly simply does not fit.
Automation
Insightly Automation (on Plus and above) lets you build multi-step workflows: trigger -> condition -> action with chaining. It includes a built-in email builder. For project-based workflows, this is more powerful than what Kommo offers.
Kommo Automation is simpler: if/then rules, stage-change triggers, automatic task creation. Sufficient for a sales pipeline, but not for post-sale delivery.
API Comparison
Both tools offer REST APIs with webhook support. Kommo API v4 is well-documented and actively developed. Insightly’s API is stable and covers all objects (Contacts, Organisations, Opportunities, Projects, Tasks).
The key difference for integrations: Insightly supports native Projects via API, Kommo does not. If your stack is built around project delivery, Insightly is easier to integrate with adjacent systems.
Migrating from Insightly to Kommo (or Vice Versa)
Both tools support CSV import. For a full migration that preserves activity history and relationships, you need a custom ETL via the API of both systems:
- Export Contacts + Organisations from Insightly
- Create Contacts in Kommo via
POST /api/v4/contacts - Export Opportunities + related Tasks
- Create Leads in Kommo linked to the corresponding contacts
- Transfer Notes as
commonnotes attached to deals
Insightly’s Activities history (calls, emails) becomes Notes in Kommo - there is no full equivalent. Learn more about migrating to Kommo - Exceltic.dev handles these projects.
When to Choose Kommo
- Sales through WhatsApp / Instagram / Telegram
- Emerging markets: LATAM, MENA, Southeast Asia, Russian-speaking teams abroad
- Simple pipeline, fast deal cycles (under 30 days)
- Teams up to 20 people, limited budget
- Need for Russian-language interface and support
When to Choose Insightly
- Every deal becomes a project: consulting, IT services, agencies
- Need native PM without third-party tools
- Multi-step automation for post-sale processes
- Email-driven sales (not messenger-based)
- US/UK market with no WhatsApp requirement
Frequently Asked Questions
Does Insightly have a free plan?
No free plan - only a 14-day trial. The minimum paid plan is Plus ($29/user/month billed annually). Kommo also has no permanent free plan (14-day trial only), but Base at $15/user/month is cheaper.
Can I migrate data from Kommo to Insightly on my own?
Via CSV export/import - partially: Contacts and Organisations. Opportunities with activity history, attached files, and custom fields require an API migration. For companies with 2,000+ deals and an active history, we recommend the API approach.
Does Insightly support GDPR?
Yes. Insightly is a US company but offers an EU Data Processing Agreement, and EU data residency is available on the Enterprise plan. Kommo is similar - EU servers are optional on Enterprise.
Does Insightly have a mobile app with offline mode?
Yes - iOS and Android with basic offline mode: browsing cached contacts and deals. New records created offline sync when the connection is restored.
Summary
Kommo vs Insightly - different tools for different processes:
- Kommo: native messengers, simple pipeline, lower price
- Insightly: Opportunity -> Project natively, multi-step automation, custom objects
- Pricing: Kommo from $15, Insightly from $29 (per user/month)
- For messenger-driven sales - Kommo. For project-driven business - Insightly
If you are choosing between Kommo and Insightly and want to discuss the specifics of your workflow, reach out to the Exceltic.dev team. We will help you assess which tool fits your stack best.