What we do
We build integrations for any CRM and develop standalone services. We connect CRMs to external systems via API, migrate data between platforms, and automate processes where native connectors don’t exist or don’t work well enough. In parallel, we build independent products — from internal client tools to public-facing services.
Which CRMs we work with
The primary systems where we have deep expertise:
- HubSpot — deep Workflows and API work, custom objects, data migrations
- Kommo (formerly amoCRM) — all integration types, migrations from other systems, custom widgets
- Pipedrive — automation, custom fields, API-driven reporting
- Salesforce — Apex classes, Flows, Lightning components, REST integrations
- Monday — custom apps, automations, dashboards
- Copper — migrations to Kommo/HubSpot, Gmail/Workspace sync
We have also worked with Zoho, Freshsales, Bitrix24, Keap (Infusionsoft), Attio, and Close. The underlying approach is the same across all of them: REST API, webhooks, a queue, and state storage on our side.
Integration case studies
- Kommo + Mailchimp — two-way contact and segment sync, email events passed back to the CRM as activities
- HubSpot + VoIP telephony — calls land in the Activity feed of the correct deal, recording accessible from the deal card
- Salesforce → Kommo — migration with a complex data model, custom objects, and conversation history
- Copper → Kommo — migration preserving activities and Gmail thread linkage
- Kommo + Stripe / Paddle / GoCardless — subscriptions and payments from within the pipeline, refund and cancellation handling
Detailed write-ups are in the blog.
Our own products
Alongside client integrations we develop our own services. Current projects:
- hire.monster — an HR portal with AI-powered job scoring and interview preparation assistance
- prooflytics.io — a paid marketing channel management portal: from cross-channel analytics and attribution to specific one-click recommendations applied directly in ad accounts
These are fully production-grade products — demonstrating that we build not only client integrations but complete projects from zero to launch.
Business process automation
Typical scenarios we’ve worked on:
- Lead qualification and routing between managers based on rules
- Auto-tasks and follow-ups triggered by conditions (no response for N days, payment failed, etc.)
- Two-way data sync between CRM and accounting / inventory / payment systems
- Salesbot flows and AI assistants inside the pipeline
- Analytics dashboards connected to data sources outside the CRM
- Reactivation flows for stale deals
Our approach: we first map the process “as-is,” then define “as-should-be,” and only then build the automation. Skipping this step often means automating a broken process.
Common mistakes
- Automating a broken process. Understand the process first, then automate.
- Using Zapier / Make for complex logic. They work well for simple “event → action” flows. When you need queuing, retries, stateful logic, or complex processing, a custom implementation ends up cheaper and more reliable.
- Not planning for maintenance. APIs change, rate limits tighten, tokens expire. Every integration needs monitoring and ongoing updates.
- Not writing documentation. A year later, understanding your own integration without docs is nearly impossible.
- Passing data as-is. The source and the target almost always have different data models — a transformation layer is required, not a direct field-to-field mapping.