Implementing a CRM allows companies to optimize their sales, marketing, and customer service processes. Here is a comparison of CRM systems and an overview of their key features.
Pipedrive
Pipedrive is a CRM system focused on sales management (not marketing).
It offers a visual sales pipeline in kanban-board style for easy deal tracking.
Pipedrive features:
- Automation tools such as creating or updating deals, contacts, or activities
- Integration with third-party services and apps: Slack, Zoom, Google Calendar, Facebook Ads and Google Ads
- Mobile app for working on the go
- Customizable reports and analytics for evaluating sales performance
Pipedrive is well-suited for small and medium-sized businesses that need a simple system for managing sales.
Pricing: from €14 per user per month with annual billing.
Pricing notes: feature and integration limitations by tier. For example, email open tracking is only available on the €34/month plan. Full access to all features requires the €99/month plan.
Monday
Monday was originally designed as a task tracker, but over time gained CRM functionality, which is why we’ve included it in this comparison.
Monday CRM features:
- Automation tools for workflow optimization: automatic task assignment and status changes, email sending and notifications.
- Integration with popular services such as Slack, Trello, Google Drive, and others
- Mobile app
Monday works for both project management and CRM tasks.
Pricing: from €12 per user per month with annual billing (minimum 3 users)
Pricing notes: feature and integration limitations by tier. On the €12 plan, two-way integration with Gmail and Outlook is not available — that requires the €17 plan. Bulk messaging or Google Calendar sync requires the €28/month plan.
Zoho
Zoho CRM offers a comprehensive customer management solution.
Zoho features:
- Business process automation tools: Macros that combine multiple actions into one; automatic lead distribution; auto-assignment of tasks; inventory management automation.
- Integration with other Zoho ecosystem products and third-party apps such as Google Workspace, Microsoft, Slack, Trello, Mailchimp
- Mobile app with offline access
Zoho CRM suits companies of all sizes, from small businesses to large enterprises.
Pricing: from €14/month with annual billing.
Pricing notes: feature and integration limitations by tier. The base plan does not include email service integrations. Upgrading to the €23/month plan enables some, but not all popular integrations.
Salesforce
Salesforce is a globally recognized CRM system with an extensive set of customer management capabilities:
- A developed AppExchange ecosystem with ready-made apps and integrations
- Einstein AI technology
- Comprehensive analytics and reporting tools
Salesforce is primarily aimed at mid-market and enterprise businesses that require broad customization and integration capabilities.
Pricing: from $25/month with annual billing.
Pricing notes: the base plan excludes integrations, client messaging features, and macros for routine actions. These require upgrading to the next tier at $100/month.
HubSpot
HubSpot CRM offers a wide range of tools for sales, marketing, and customer service automation. Today HubSpot can be considered the leader among CRMs in terms of marketing capabilities.
- Automation of routine tasks.
- Marketing tools: capabilities for creating and managing marketing campaigns. HubSpot also allows building multi-channel outreach funnels on LinkedIn through its direct integration.
- Reports and dashboards for analyzing sales and marketing performance.
- Visitor action tracking: monitoring user activity on your website.
- Integrations with other services and applications.
HubSpot CRM is suitable for mid-sized businesses looking for a comprehensive sales and marketing management solution.
Pricing: from $0/month with a heavily limited feature set.
Pricing notes: HubSpot offers a free version with minimal functionality for teams of up to 5 users. Basic automation (auto-tasks and notifications) requires upgrading to the starter plan at $20/user/month. Full automation — for example, message sequences or LinkedIn automation — requires the $100/user/month plan.
Kommo (AmoCRM)
We won’t hide it — this is our favorite. Kommo, formerly known as AmoCRM, is the optimal solution for small and medium-sized businesses in Europe and the US. Here’s why:
- Integrations: direct integrations with popular social networks (Facebook, Instagram), messengers (WhatsApp, Telegram, Viber, WeChat), telephony (both traditional dialers and video calls via Zoom and Skype), and email services.
- Marketing: Kommo integrates with Google and Meta ad accounts, enabling triggered marketing actions — for example, showing a specific ad message to a prospect who hasn’t yet made a decision.
- Document management: Kommo connects with document storage services so you don’t have to search for files for each deal.
- Flexible configuration and custom development capabilities as the business grows.
- Built-in AI assists with chat management, summarizing long conversations, and drafting responses.
- Multichannel communication: Kommo unifies all client communication channels into a single interface.
- Automation: Kommo offers tools for automating routine tasks and workflows — from auto-task creation to sending emails or creating follow-up deals.
Pricing: from €14/month with 6-month billing.
Pricing notes: automation feature limitations apply. In the base version of Kommo, there are no restrictions on integration access — you can connect all your social networks, messengers, and email. For full automation with chatbot building or automated outreach sequences, you can upgrade to the Advanced plan at €23/month. As an official Kommo partner in Europe, we offer bonus months when you purchase a plan through our company.
If this CRM comparison has been useful and you’re ready to take the first step toward business automation, contact us for a free CRM implementation consultation.