Kommo vs Keap (Infusionsoft): CRM Comparison for Small Business
Kommo is a sales-oriented CRM focused on messengers, sales pipelines, and custom integrations. Popular in the EU/LatAm market among teams of 5–50 people. Keap (formerly Infusionsoft) is a CRM + email marketing automation platform for small business: built-in campaign builder, invoicing, and booking. Popular in the US among solo entrepreneurs and small service businesses.
The choice between them comes down to one question: do you need built-in email marketing and invoicing inside your CRM, or do you need the best sales pipeline with flexible integrations?
Quick Verdict
Choose Kommo if: your team sells through messengers (WhatsApp, Telegram, Instagram), you need a flexible pipeline with custom fields, you plan custom integrations via API, and you operate in the EU/LatAm market.
Choose Keap if: you are a solo entrepreneur or small service business in the US, you need email campaigns + CRM in one tool, built-in invoicing and booking without additional services are important, and your integration budget is minimal.
Comparison Table
| Parameter | Kommo | Keap |
|---|---|---|
| Core strength | Sales pipeline + messengers | Email automation + invoicing |
| Target audience | B2B teams 5–50, EU/LatAm | SMB solo/small, US-oriented |
| Messengers | WhatsApp, Telegram, Instagram | No native messengers |
| Email campaigns | Via integrations | Built-in Campaign Builder |
| Invoicing | Via integrations | Built-in |
| Booking | Via Calendly etc. | Built-in Keap Appointments |
| API | REST, flexible | REST, limited |
| Custom fields | Flexible | Limited |
| Price (min) | from $15/user/month | from $299/month (2 users) |
| Market | EU, LatAm, US | US-oriented |
| Native integrations | 100+ | 2000+ via Zapier |
Data Models: The Fundamental Difference
Kommo: Contact -> Lead (deal) -> Pipeline stage. One contact can have multiple deals in different pipelines. Custom fields at the Contact, Lead, and Company level. High flexibility.
Keap: Contact -> Tag-based segmentation -> Campaign trigger. The primary unit is a Contact with tags. Deals (Opportunities) are a supplementary feature, less central. Email campaigns are triggered by tags.
For sales teams with multiple products or pipelines — Kommo wins due to the multi-pipeline model. For email nurturing with behavioral segmentation — Keap is stronger due to its tag-based campaign builder.
Automation: Campaign Builder vs Kommo Autobot
Keap Campaign Builder is a visual drag-and-drop editor for complex automations: if a contact opened an email -> wait 3 days -> if no reply -> send a second email -> add tag -> assign task to manager. A powerful email nurturing tool without code.
Kommo Autobot is pipeline-based automation: on stage change -> send a message, create a task, assign a responsible person. Simpler to configure, but limited to pipeline events.
For a long email nurturing cycle (B2C, education, services) — Keap Campaign Builder is more powerful. For a sales team with a fast cycle — Kommo Autobot is sufficient.
Pricing: Real Cost
| Plan | Kommo | Keap |
|---|---|---|
| Minimum | $15/user/month (Base, 1 user) | $299/month (2 users) |
| Team of 5 | $75/month (Base) | $299/month (Keap Pro) |
| Team of 10 | $190/month (Advanced) | $299/month (Keap Pro) |
| Enterprise | Custom | $199/month per additional 2 users |
Keap is more expensive with a small number of users — the fixed price for 2 users means a solo entrepreneur pays $299 for the minimum plan. Kommo is cheaper for 1–3 users, but more expensive at 10+ if advanced features are needed.
Integrations and API
Kommo API — REST with OAuth 2.0, full support: creating/updating deals, contacts, tasks, Notes, custom fields, webhooks. Well documented. Suitable for custom integrations of any complexity.
Keap API — REST API (v1 and v2), less flexible than Kommo. The primary integration ecosystem is through Zapier (2000+ connectors) or official partners. Custom integrations will require more effort.
If you plan to integrate the CRM with non-standard tools (ERP, custom billing, specific SaaS) — Kommo API provides more flexibility.
Messengers: The Key Difference
Kommo natively supports WhatsApp Business API, Telegram, Instagram Direct, Facebook Messenger, Viber — incoming and outgoing messages in the deal card. For companies where clients write in messengers (B2C, retail, agencies) this is critical.
Keap has no native messenger support — only email and SMS via a separate add-on (US numbers only).
Which Tool Fits Which
Kommo fits if:
— Sales are conducted via WhatsApp/Telegram or you plan to use them
— Team of 3–20 salespeople with clearly defined pipelines
— Custom API integrations are needed
— You work in EU/LatAm and clients speak more than just English
— You want per-user pricing, not fixed pricing
Keap fits if:
— Solo entrepreneur or team of 1–3 in the US
— Email marketing is the primary channel for database engagement
— Invoicing and booking built-in are needed, without Stripe/Calendly
— No plans for custom integrations, willing to work through Zapier
— US market, sales primarily through email
Migration from Keap to Kommo
If you use Keap and are considering a switch — the key challenges:
- Tag-based segmentation -> fields and pipelines: in Keap, segmentation is through tags; in Kommo — through fields and stages. Tags need to be converted to custom fields or stages.
- Email campaigns: Keap Campaign Builder -> a replacement is needed (Mailchimp, Customer.io, Loops). Kommo does not have a built-in Campaign Builder.
- Contact history: Keap stores the full email history. When migrating to Kommo, email history is transferred to Notes as text.
- Invoices: Keap invoicing -> a replacement is needed (QuickBooks, Stripe, Xero).
Frequently Asked Questions
Are Keap and Infusionsoft the same thing?
Yes. Infusionsoft was renamed to Keap in 2019. Keap Pro is what was previously called Infusionsoft. Keap also offers a simpler (and cheaper) plan called Keap Grow without Campaign Builder. In search engines, “Infusionsoft CRM” and “Keap CRM” lead to the same product.
Does Kommo support email campaigns?
Kommo is not an email marketing platform. Basic email sending from the deal card — yes. Mass campaigns, automated email sequences, A/B tests — no. An integration with Mailchimp, GetResponse, or Loops is needed for these. This is Keap’s main advantage over Kommo in email scenarios.
Can you switch from Keap to Kommo without losing data?
Keap exports contacts to CSV. Kommo imports CSV. Primary data (name, email, phone, company, tags) transfers. Tags need to be manually mapped to Kommo custom fields. Campaign history and email conversations do not transfer in a structured way. Deals (Opportunities from Keap) are transferred to Kommo Leads via an API script.
Does Keap work outside the US?
Keap is globally available but US-market-oriented: US phone numbers for SMS, US-focused integrations, support primarily in US timezone. EU companies often find insufficient GDPR-oriented functionality and lack of European payment method support.
Summary
Kommo and Keap solve different problems: Kommo is the best choice for sales teams with messengers and flexible pipelines. Keap is for small US businesses where email automation and invoicing are critical in a single tool.
If you are currently on Keap and considering a switch, or choosing between these platforms — share your data volume and key scenarios. Exceltic.dev will assess the migration complexity and help with the transfer without data loss.