Cases & Blog
Prooflytics + Microsoft Ads: Attribution from Click to Closed Deal
Prooflytics + Microsoft Ads: msclkid -> CRM -> closed deal. Real CAC per campaign instead of CPL. B2B attribution without custom-built dashboards.
HubSpot + Zapier: when automation via Zap corrupts data
HubSpot + Zapier: rate limits, data loss on errors, no retry, no idempotency. When Zapier is not the right fit and how to build a reliable integration.
Kommo vs Bitrix24: CRM Comparison for International Teams
Comparing Kommo and Bitrix24: architecture, messengers, API, pricing, EU compliance. When Bitrix24 is overkill and why teams migrate to Kommo.
Kommo + Heap: sales pipeline events in product analytics with auto-capture
Kommo and Heap integration: Won -> identify with plan/mrr. Heap retroactively analyzes paying client behavior. Server-side API, auto-capture events, no manual tagging.
Kommo + Basecamp: creating projects and tasks from won deals
Kommo and Basecamp integration: Won -> project + to-do list. todo.completed -> Note in deal. OAuth 2.0, Basecamp 4 API, agencies and consulting.
Kommo + Omnisend: email and SMS automation for e-commerce from the pipeline
Kommo and Omnisend integration: Won -> contact with tags and segment. Unsubscribe -> task. API Key auth, REST API, Shopify e-commerce email + SMS automation.
Kommo + Gong: AI call analysis and transcripts in the deal card
Kommo and Gong integration: call.completed -> Note with AI summary in the deal. Key conversation topics -> CRM fields. Basic Auth, REST API v2, revenue intelligence.
Kommo + Oneflow: Automatic Contract Sending from the Sales Pipeline
Kommo and Oneflow integration: Won -> contract from template with deal data. contract.signed -> stage change. Bearer token, EU CLM, GDPR-compliant e-sign.
Kommo + GoCardless: automatic direct debit from the sales pipeline
Kommo and GoCardless integration: Won -> mandate + subscription. payment_failed -> task. Bearer auth, REST API v2, SEPA Direct Debit, BACS, EU SaaS subscriptions.
Prooflytics + TikTok Ads: Attribution from Click to Closed Deal
TikTok Ads shows CPL, not CAC. Prooflytics links ttclid to a CRM deal via first-party pixel and Events API. Real customer acquisition cost from TikTok.