Kommo (formerly amoCRM) and Freshsales are two CRMs for active B2B sales that are most often compared when choosing a tool for an international team. Short answer: Freshsales is cheaper to start and stronger in AI features (Freddy AI). Kommo is stronger in messenger integrations, Digital Pipeline automation, and the European-market ecosystem. If the team works primarily in WhatsApp/Telegram — Kommo. If AI lead scoring is needed and the team operates in India/APAC — Freshsales.
Pricing: Who Is Cheaper
As of Q2 2026:
| Plan | Kommo | Freshsales |
|---|---|---|
| Free | No | Free (up to 3 users, basic) |
| Entry | $15/user/mo | Growth — $9/user/mo |
| Mid | $25/user/mo | Pro — $39/user/mo |
| Advanced | $45/user/mo | Enterprise — $59/user/mo |
| Enterprise | Custom | — |
Pricing conclusion: Freshsales Growth ($9) is 40% cheaper than Kommo Base ($15). But these are different functionality levels: Growth has no AI lead scoring, no sales sequences, and basic workflows. A real comparison is at the Kommo Advanced ($25) vs Freshsales Pro ($39) level — where Kommo wins on price for comparable features.
Key Differences
Digital Pipeline — Kommo exclusive. Kommo can trigger automation not only on status changes but also on client online actions: opened email -> automatic task for the manager, visited the pricing page -> notification. Freshsales cannot do this — only event-based workflows via API.
Freddy AI — Freshsales advantage. At the Pro plan, Freshsales embeds AI lead scoring, deal health scores, and next-best-action suggestions. Kommo added AI features in 2024, but still lags behind Freddy in depth of predictive analytics.
Messengers — Kommo advantage. WhatsApp Business API, Telegram, Instagram DM, Facebook Messenger — all in Kommo’s unified inbox, conversations linked to the lead. Freshsales messenger integrations are less developed; WhatsApp is available only via third-party connectors.
Integrations: Freshsales claims 300+ integrations, Kommo has a more flexible API for custom development. If a non-standard integration is needed — Kommo is easier.
Sales Pipeline
Both products support multiple pipelines, custom fields, and custom stages. Differences:
- Kommo: visual kanban by default, Digital Pipeline with triggers on client actions, salesbot (chatbot in messengers directly from the CRM)
- Freshsales: table view and kanban, built-in dialer and call recording, AI deal close prediction at Pro+
Data Import and Migration
Both support CSV import for contacts and deals. However:
- From Kommo to Freshsales: no official migration tool. Done via CSV + Freshsales API for custom fields
- From Freshsales to Kommo: the same. Full activity history is not transferred via CSV migration
- Activities and Notes: no CSV import transfers conversation history, calls, or notes — this always requires a separate API migration
Who Fits Which Product
Choose Kommo if:
— Key communication channels are WhatsApp, Telegram, Instagram
— Team works in the EU/Latin America, familiar with the amoCRM/Kommo ecosystem
— Digital Pipeline automation is needed (triggers on client online activity)
— Custom API integration flexibility matters
— Up to 50 users, B2B SMB
Choose Freshsales if:
— AI lead scoring and deal insights out of the box are important (Freddy AI Pro+)
— Team is in India, APAC, where Freshworks has strong support and local integrations
— Built-in telephony with call analytics is needed without third-party services
— The broader Freshworks stack is already in use (Freshdesk, Freshservice)
Technical Integrations
| Capability | Kommo | Freshsales |
|---|---|---|
| REST API | Yes, v4 | Yes, v2 |
| Webhooks | Yes | Yes |
| WhatsApp Business | Native | Via partners |
| Zapier/Make | Yes | Yes |
| Salesforce sync | Via API | No |
| HubSpot sync | Via API | No |
| AI scoring | Basic (2024+) | Freddy AI (Pro+) |
Real-World Case: Re-Evaluation
EU SaaS startup (25 people, sales via WhatsApp + email, considering switching to Freshsales due to pricing):
- Calculated: 15 users × $25 (Kommo Advanced) = $375/month vs 15 × $39 (Freshsales Pro) = $585/month. Kommo is cheaper at this level.
- Freshsales Growth ($9 × 15 = $135) did not work — no AI scoring and insufficient automation for their processes.
- Stayed on Kommo. Freddy AI is interesting, but not critical at their current volume.
If you are considering moving from Kommo to a larger system — the article on migrating from Kommo to HubSpot explains what is lost during data transfer.
Frequently Asked Questions
Can Freshsales Free really be used for business?
The Free plan is limited to 3 users and includes only basic contact management without automation. It lacks workflows and email sequences for an active sales team. It is more of a “try the product” option than a working tool.
Does Kommo work in India and the APAC market?
Technically yes, but the Kommo ecosystem is oriented toward the EU and Latin America. Freshsales is a Freshworks product (India) with local support and better integration with Indian payment systems and tools.
Can data be migrated from Freshsales to Kommo?
Yes, via CSV export from Freshsales and CSV import into Kommo. Contacts, companies, and deals transfer. Activity history (emails, calls, notes) — only via API migration. Exceltic.dev performs such migrations, preserving history through custom Notes in Kommo.
Freshsales vs Kommo for a team with amoCRM experience?
Kommo is the direct successor to amoCRM with the same pipeline logic, Digital Pipeline, and messengers. For a team that knows amoCRM, the Kommo learning curve is minimal. Freshsales will require 2–4 weeks to restructure processes.
Does Freshsales have an API for custom integrations?
Yes, Freshsales REST API v2 is available on all paid plans. The structure is similar to other CRMs: endpoints for contacts, deals, activities, webhooks. More details in the official documentation.
Summary
- Pricing: Freshsales Growth is cheaper ($9 vs $15), but at a comparable level Kommo Advanced ($25) vs Freshsales Pro ($39) — Kommo is more cost-effective
- AI: Freshsales Freddy AI (Pro+) is the best built-in AI scoring in this price range
- Messengers: Kommo wins significantly — WhatsApp, Telegram, Instagram natively
- Market: Freshsales is stronger for India/APAC, Kommo — for EU/Latin America
- Data migration: always requires API work to preserve activity history
If you are comparing Kommo with other CRMs or considering migration — describe your current processes and data volume. Exceltic.dev will give an honest assessment of the cost and complexity of the transition.