Kommo and Nutshell are CRMs for small and mid-sized B2B businesses. Both tools occupy a similar price range but solve different problems: Kommo is built around messaging apps and a visual pipeline, Nutshell is built around built-in email marketing and pipeline reporting.
Direct answer: Kommo - for teams in EU/LATAM with clients on WhatsApp, Telegram, or Instagram. Nutshell - for US-centric teams where email sequences and built-in newsletters are critical.
Data model
Kommo: Contact + Company + Deal (Lead). All three objects are independent. One company - multiple contacts, multiple deals. Each deal moves through a pipeline. Digital Pipeline: automated actions on stage transitions (Tasks, Bots, Webhooks).
Nutshell: Analogous structure: People + Companies + Leads. A distinguishing feature - built-in Sequences (email sequences) at the Lead level. You can launch a sequence directly from the deal card without an external ESP.
For complex pipelines with multiple assignees and overlapping companies, Kommo is more flexible. Nutshell is simpler for small teams where email automation matters more than pipeline customization.
Email marketing
Kommo: No built-in email marketing. Integrations with Mailchimp, Loops, Customer.io, ActiveCampaign - via custom integrations or Zapier. Bulk sends from Kommo go through Gmail/Outlook (one-to-one).
Nutshell: Nutshell Campaigns - built-in email marketing. You create newsletters or sequences inside the platform without a separate ESP. This is the key competitive advantage for US teams with mass mailing needs.
As of Q2 2026: Nutshell Campaigns is included in the Pro plan ($49/user/month). Kommo at a comparable tier does not include email marketing tools.
Messaging apps
Kommo: Native integrations with WhatsApp Business API, Instagram DM, Facebook Messenger, Telegram. Conversations happen directly from the deal card and history is saved. This is Kommo’s main advantage for EU/LATAM.
Nutshell: No native messenger integrations. Only email and calls via Twilio. WhatsApp is only possible via Zapier or custom development.
If your clients write via WhatsApp - Nutshell is practically ruled out. Kommo is the only sensible choice among mid-market CRMs.
Pipelines and stages
Kommo:
- Multiple pipelines
- Digital Pipeline: no-code automation at the stage level
- Custom fields of any type at the Lead level
- Kanban + list + activity list views
Nutshell:
- Multiple pipelines
- Automations: triggers on stage, date, activity
- Milestone-based forecasting: revenue forecast by stage
- Map view: visualize deals on a map by geography
Pricing (Q2 2026)
| Plan | Kommo | Nutshell |
|---|---|---|
| Starter / Foundation | $15/user/month | $19/user/month |
| Basic / Pro | $25/user/month | $49/user/month |
| Advanced / Business | $45/user/month | $79/user/month |
| Enterprise | on request | $179/user/month |
Kommo is cheaper at comparable tiers. Nutshell Pro includes Campaigns - effectively Kommo Advanced plus a separate ESP in one package.
Integrations
Kommo: A wide marketplace focused on messaging and telephony. The API is well-documented, and webhook architecture is mature. Good fit for custom integrations.
Nutshell: Built-in integrations with Gmail, Outlook, Slack, Zoom, Intercom, QuickBooks. Zapier + official connectors. Public REST API. Fewer native options for messaging apps.
When to choose Kommo
- Clients are active on WhatsApp, Telegram, or Instagram
- Team is in EU, LATAM, or MENA
- Complex pipeline automation is needed (Digital Pipeline)
- Telephony is critical: integrations with Aircall, CloudTalk, Dialpad
- Planning custom integrations via API
When to choose Nutshell
- US market, clients primarily via email
- Built-in email sequences and newsletters without a separate ESP are needed
- Team up to 20 people, minimal configuration
- Milestone forecasting for reporting to investors or board
- QuickBooks integration is a priority
Migration
From Nutshell to Kommo: export People, Companies, Leads via Nutshell CSV -> import into Kommo. Activity history (email sent, call logged) via CSV or via Nutshell API -> custom script. Email sequences need to be recreated in your chosen ESP.
From Kommo to Nutshell: similarly via CSV. WhatsApp history is not transferable - Nutshell has no such storage. For details on potential data loss during migration, see the Kommo -> HubSpot data migration article - the principles are the same.
Frequently asked questions
Does Nutshell have a mobile app?
Yes, iOS and Android. Kommo also has a full-featured mobile app. Both work offline with sync when the connection is restored. The Nutshell mobile app includes access to Campaigns.
How does Nutshell handle duplicate contacts?
Nutshell has built-in deduplication during CSV import and via API. When email or phone matches - it offers a merge. Kommo has no deduplication by default - custom logic or manual work is required.
Can Nutshell be tested before buying?
14-day trial, no credit card required. Kommo is the same - 14 days, no card. For evaluating Kommo’s messenger integrations, the trial is sufficient: WhatsApp Business API connects within an hour.
Does Nutshell support multiple interface languages?
English only. Kommo is available in English, Russian, Portuguese, and Spanish. For EU teams with localized processes, this can be an important factor.
Summary
The choice between Kommo and Nutshell comes down to two questions:
- Through which channels do your clients prefer to communicate?
- Do you need built-in email marketing, or are you willing to integrate a separate ESP?
If WhatsApp/Telegram - Kommo. If email sequences are critical and the market is the US - Nutshell.
If you’re considering switching from one to the other or need a custom integration for your stack - describe the task to the Exceltic.dev team.