Core steps for setting up email campaigns in Kommo
Email campaigns in Kommo are an excellent way to automate client communication. If you want your emails to reach recipients on time and look professional, it is important to set up the process correctly. Here is a step-by-step breakdown.
The first thing to do is connect your email service. Kommo CRM supports integration with popular email platforms such as Gmail, Outlook, and others, including corporate mail. Go to Settings, select the Mail section, and connect the account you need. Once connected, the system will automatically pull in incoming and outgoing emails so you do not miss important messages.
With your email connected, the next step is creating email templates. This is especially useful if you frequently send similar messages — order confirmations, meeting reminders, or welcome emails to new clients. Kommo CRM has a built-in editor where you can configure the text, add images and links, and personalise the message by inserting the recipient’s name. This makes campaigns feel more human and engaging.
The next important step is segmenting your client base. For a campaign to be effective, it needs to reach people who are actually interested in what you are sending. Kommo CRM lets you create recipient lists based on various criteria: deal stage, date of last contact, client interests, and other parameters. This makes campaigns more precise and relevant.
With segments in place, you can move on to configuring automated campaigns. For example, if you want to send clients a series of emails after they register, you can configure a trigger sequence. In Kommo CRM this is done using automations: you define the conditions under which an email is sent, and the system takes care of the rest. This saves time and keeps you in consistent contact with clients.
Before launching a campaign, always test it. Send the email to yourself or a colleague to verify that everything displays correctly, links work, and the text is easy to read. Also check that the email does not end up in spam — you can use dedicated deliverability testing services, or simply send a test to several different email providers.
When everything is ready, launch the campaign. Kommo CRM provides convenient statistics showing how many emails were sent, how many were opened, and how many recipients clicked on links. Analysing this data helps you understand which emails perform better and which need improvement.
Setting up email campaigns in Kommo CRM is a straightforward but important process that automates communication and improves client engagement. The keys are connecting your mail correctly, creating clear templates, segmenting your base, and tracking results. Done well, campaigns become a powerful tool for growing your business and strengthening client relationships.
Best practices for email marketing automation in Kommo
Setting up email campaigns in Kommo CRM is a great way to automate client communication and increase the effectiveness of your email marketing. When done right, you not only save time but also significantly improve conversion rates. Here is how it works in practice.
Kommo CRM has built-in tools for email automation, which means you do not need to manually send a message to every client — the system does it for you. For example, you can configure an automatic welcome email to be sent immediately when a new contact is added to the CRM. This creates a good first impression and helps establish contact with a potential client early.
The possibilities do not stop there. Kommo CRM lets you segment your audience, which is especially valuable for personalised campaigns. Suppose you have clients who have already made a purchase and others who are still exploring your product. You can configure separate email sequences for each group. Existing customers can receive product tips or special offers; prospects who are still undecided can receive useful articles, case studies, and testimonials.
For automation to work effectively, it is important to set up triggers correctly. For example, if a client filled out a form on your site but did not complete the purchase, you can automatically send them a reminder or a discount offer. This helps recover potential clients and increase sales.
Testing campaigns is another critical step. Even when everything looks perfectly configured, it is always worth checking how emails appear in different email clients, verifying there are no copy errors, and confirming that links work. Experiment with subject lines and send times to find out which combinations produce the best engagement.
Do not overlook analytics. Kommo CRM lets you track how many emails were opened, which links users clicked, and how many people took the target action. This data helps you understand what works best and refine your strategy. For example, if emails with a particular type of subject line are opened more frequently, you can use a similar style in future campaigns.
Email marketing automation in Kommo CRM is not just a convenience — it is a powerful tool for building long-term client relationships. The key is not to overwhelm subscribers with messages and to make content genuinely useful. When configured thoughtfully, campaigns work for you — attracting new clients and retaining existing ones.
Audience segmentation, the right triggers, testing, and results analysis all combine to make email marketing a truly useful business tool. And best of all — it can all be automated, freeing you to focus on higher-priority work.
Personalising emails in Kommo CRM: how to improve open rates
Setting up email campaigns in Kommo CRM is not just about sending emails to clients — it is about creating a personalised experience that genuinely captures attention. Nobody wants to receive generic messages that go straight to the bin. Here is how to make your emails not just opened but read with genuine interest.
The starting point is audience segmentation. Kommo CRM lets you divide clients into groups by various criteria: deal stage, interests, and behaviour. This means you can send each recipient exactly the email that is actually relevant to them. For example, if you run an online store, you can send special offers only to clients who have already shown interest in a specific product category. This approach immediately raises the likelihood that the email gets opened.
Segmentation alone is not enough. The subject line plays a crucial role. It needs to be short, attention-grabbing, and intriguing. Instead of a generic “10% discount on products,” try something like “Just for you: a confidential offer.” Kommo CRM allows you to test different subject line variations to find out which ones work best — a great way to improve open rates.
The next step is personalisation inside the email. Kommo CRM makes it easy to insert a client’s name, reference their previous purchases, or recommend products they might be interested in. When someone sees that an email was written specifically for them rather than for thousands of other subscribers, they are far more likely to read it to the end.
Visual design also matters. Kommo CRM lets you create polished emails with images, buttons, and interactive elements. But avoid overloading the message — it should be easy to absorb. A clear structure, short paragraphs, and a compelling call to action all make the email more effective.
Send timing is another factor worth considering. Kommo CRM lets you analyse when your clients most frequently open emails. For example, if your audience consists of office workers, morning or lunchtime sends often perform better. If you are targeting a younger demographic, evenings may be more effective.
Personalising emails in Kommo CRM is more than inserting the client’s name. It is a comprehensive set of actions: segmentation, well-crafted subject lines, personalised content, thoughtful design, and consistent testing. Together, these elements make campaigns more effective, increase open rates, and — most importantly — foster warmer relationships with clients. When an email is genuinely useful and interesting, it does not just get opened — it gets acted on.
Integrating Kommo with email services
Setting up email campaigns in Kommo CRM is an excellent way to automate client communication and improve the effectiveness of marketing campaigns. Whether you want to send personalised messages, notifications, or promotional campaigns, integrating with email services helps you do it quickly and without unnecessary complexity. Here is how to configure everything so your emails reach recipients on time and look professional.
The first step is choosing an email service. Kommo CRM supports integration with various platforms such as SendPulse, Mailchimp, and others. If you already have an account with one of these services, you are ready to go. If not, register and configure the basics: sender domain and email signature. Correct domain setup is important for avoiding spam filters.
Once you have selected a service, move on to the integration. In Kommo CRM, go to Settings, then Integrations, and find the email service you need. The connection process is usually straightforward: enter your account credentials, confirm access, and allow the CRM to send emails on your behalf. In some cases SMTP server configuration may be required, but most popular services support automatic connection.
With the integration complete, you can start building campaigns. Kommo CRM has a convenient email editor that lets you add text, images, buttons, and personalised variables such as the client’s name or the date of their last interaction. This makes emails feel more human and relevant. For example, instead of a generic “Hello!” you can write “Hi, Alex!” — and the email immediately feels more friendly.
Now configure audience segmentation. Kommo CRM lets you build recipient lists based on various parameters: deal stage, date of last contact, client interests, and other data. This ensures you are sending relevant emails to people who are actually interested. For example, an online store might send separate campaigns to new clients, loyal buyers, and clients who have not placed an order in a long time.
Before sending, always test the email. Kommo CRM lets you send a test message to your own address so you can see exactly how it looks in an email client. Also verify that links work and images load correctly. If everything checks out, launch the campaign.
After sending, analyse the results. Kommo CRM provides reports showing how many emails were opened, which links were clicked most often, and how many users unsubscribed. This data helps you improve future campaigns and make them more effective.
Setting up email campaigns in Kommo CRM is straightforward but highly valuable. With the right integration and a thoughtful approach to audience segmentation, your emails will work for you — attracting new clients and maintaining relationships with existing ones. The key is to test, analyse, and continuously improve so your campaigns deliver maximum value.
Analysing email campaigns in Kommo: how to evaluate effectiveness
Setting up email campaigns in Kommo CRM is only half the work. It is important not just to send emails but to understand how effective they are. If a campaign is not producing results, something needs to change. Here is how to analyse email campaigns in Kommo CRM and which metrics will help you measure their success.
The first metric to look at is the open rate. This shows how many recipients actually opened your email. If it is low, the subject line may not have captured attention, or the email landed in spam. In that case, test different subject line variations, work on sender reputation, and make sure the email does not look promotional.
An open is just the beginning. You also need to track link click-through rates. If people open the email but do not click any links, the content did not engage them or the call to action was not compelling enough. Try rewording the button text, adding more visual elements, or making the copy more personalised.
Another important metric is conversion — a deeper level of analysis showing how many people not only clicked a link but actually completed the target action: submitted a request, registered, or made a purchase. If clicks are high but conversions are low, the problem may be on the landing page. Check whether it matches user expectations and how smooth the form submission process is.
Do not overlook the unsubscribe rate. If you lose subscribers after every campaign, that is a warning sign. It may mean emails are coming too frequently, the content does not match the audience’s expectations, or the messaging feels too pushy. In that case, reconsider your strategy: segment your base to send more relevant emails, or reduce send frequency.
Kommo CRM lets you not only track these metrics but also analyse client behaviour. For example, you can see which audience segments respond best to emails and tailor your strategy accordingly. If you notice that a particular group of clients opens emails and makes purchases more frequently, you can create a dedicated email sequence for them with personalised offers.
Testing different email formats is also worthwhile. A/B testing helps determine which elements perform better: long or short copy, images or plain text, formal or friendly tone. By experimenting with different combinations, you can gradually improve campaign metrics and achieve better results.
Analysing email campaigns is not a one-time task — it is an ongoing process. Track metrics regularly, test new approaches, and adapt your strategy based on audience behaviour. This will not only improve campaign performance but also build more trusting relationships with your clients.