Our stack for online stores
We build stores on clean code (Astro, Next.js) paired with Headless commerce - an engine that handles catalog, cart, and payment via API while a custom frontend takes care of speed and appearance. We deliberately avoid off-the-shelf boxed platforms: they carry extra code, plugins, and template constraints that cause slow loading and weak Core Web Vitals, hurting conversion and SEO.
A custom storefront delivers instant loading, integration flexibility, and an architecture built around your business logic - not around someone else's framework.
What store development includes
- Catalog. Categories, product cards, variants, stock levels - built around your assortment structure.
- Filters and search. Fast parameter-based filtering, sorting, and catalog search.
- Cart and checkout. Smooth checkout flow with minimal steps to payment.
- Payments. Payment gateways for your market - Stripe and local providers.
- Integrations. CRM, inventory and product management, order and stock synchronisation.
- SEO foundation. Semantics, meta tags, product schema markup, human-readable URLs, sitemap.
Cost and timeline
| Parameter | Value |
|---|---|
| Price | from 1800 EUR |
| Timeline | from 6 weeks |
| Stack | Clean code (Astro / Next.js) + Headless commerce |
These are lower bounds - the final price and timeline depend on catalog size, filter complexity, number of integrations, and custom logic. We fix an exact estimate after the brief.
Why a custom store beats off-the-shelf platforms
Off-the-shelf platforms are convenient at first but quickly hit a ceiling: slow loading, template constraints, and expensive customisation. A custom storefront on clean code loads instantly, is not tied to someone else's architecture, and integrates with any of your systems via API. For a growing store this means faster, more flexible, and better search rankings.
Related formats and services
Need a company site with services and case studies rather than a store? - corporate website. Full format overview on the Website from Scratch hub. Already have a store on a boxed platform and want to move to a fast stack? - migration to a modern platform.
Frequently asked questions
What stack do you use for online stores?
We build stores on clean code and Headless commerce - a custom fast storefront on Astro or Next.js plus a headless engine for catalog, cart, and payment. We do not use off-the-shelf boxed platforms: a custom frontend delivers instant loading, perfect Core Web Vitals, and integration flexibility that template solutions simply cannot match.
How much does an online store cost?
An online store starts from 1800 EUR. This is the lower bound; the final price depends on catalog size, filter complexity, number of integrations (CRM, warehouse, payment gateways), and custom logic. We fix an exact estimate after the brief.
How long does store development take?
From 6 weeks. In that time we design the catalog and cart, build the custom storefront, connect payments and integrations with CRM and warehouse, test, and launch. The exact timeline depends on catalog volume and the number of integrations.
Which payment gateways and integrations do you support?
We connect payment gateways suited to your market (Stripe and local providers), integrations with CRM, inventory and product management systems, and order and stock synchronisation. A clean-code store can integrate with virtually any service via API.
Why is a custom store better than off-the-shelf platforms?
Off-the-shelf platforms carry extra code, plugins, and template constraints - resulting in slow loading and weak Core Web Vitals, which hurts conversion and SEO. A custom storefront on clean code loads instantly, is not locked into someone else's architecture, and integrates with any of your systems. Faster, more flexible, better rankings.