Context: The Launch Goal
Launching a product is not just "putting up a site." You need to explain the value clearly enough that someone wants to become an early user - and collect that audience before and at the moment of release. A launch page solves both: it communicates the value proposition and converts interest into a waitlist or pre-order.
Why a SaaS Landing or Headless
Two formats are optimal for a launch depending on product complexity:
- SaaS landing (from 400 EUR) - one page for the launch: fast, affordable, perfect for warming up and collecting a waitlist before release.
- Headless site (from 800 EUR) - when the product grows and you need managed content: documentation, update pages, a blog, multiple landing pages for segments.
Teams often start with a landing and switch to Headless CMS as they scale - the stack is set up so you do not need to rewrite the project.
What's Included
- Value proposition in the first screen.
- Key features block focused on benefits, not just functions.
- Social proof and objection handling.
- Audience capture mechanism: waitlist or pre-order.
- Integration with mailing service, CRM, payment as needed.
- SEO foundation, analytics, perfect Core Web Vitals.
Timelines and Pricing
| Format | Timeline | Price |
|---|---|---|
| SaaS landing for launch | a few days | from 400 EUR |
| Headless CMS site | 2-4 weeks | from 800 EUR |
These are minimums - we provide an exact estimate after a short brief.
What's Next
Ready to choose a format? For most launches the SaaS landing page works well - timelines and pricing are there. Need managed content and scalability - see the Headless CMS site.
Frequently Asked Questions
What kind of site do I need for a product launch?
For a product launch you need a product/launch page: it explains the value of the product, shows key features, and collects waitlist signups or pre-orders. For most launches a SaaS landing is enough. If the product is complex and you need managed content (documentation, updates, blog) - a Headless CMS site is a better fit.
How much does a product launch site cost?
A SaaS landing for a launch - from 400 EUR, a Headless CMS site - from 800 EUR. The choice depends on whether you need managed content and scalability. We provide an exact estimate after a short brief once the structure and integrations (waitlist, pre-order, payment) are clear.
What should a launch page include?
A clear value proposition in the first screen, a block of key features with benefits (not just functions), social proof, and an audience capture mechanism - a waitlist to warm up the audience before release or a pre-order for early sales. Everything serves the launch goal: collecting interested users and converting them into first customers.
What is the difference between a SaaS landing and a Headless site?
A SaaS landing is one page for the launch: fast, affordable, perfect for warming up and collecting a waitlist. A Headless CMS site is for when the product grows and you need managed content: documentation, update pages, a blog, multiple landing pages. Teams often start with a landing and switch to Headless as they scale.
Can I collect waitlist signups before the release?
Yes, this is a common launch mechanic. We build a launch page with a waitlist form, connect email collection, and integrate with a mailing service or CRM. This lets you build an audience in advance, warm them up before the release, and convert them into first customers on launch day.